GE: Luceo Lightbulbs is a packaging project created to help ease customer confusion during their point of purchase. The idea and challenge of the project was to create a package that not only holds the product, but also protect it—all while using as little material as possible.

The concept and form was inspired by the Japanese art of paper folding—origami. Sustainability was a key factor when considering the package's materials and how it is shipped to stores.

The goal was to create a modern-premium aesthetic in order to capture the consumer's attention while simultaneously making their shopping experience more convenient and easy to understand.