The team’s new look is inspired by the NFL’s strong traditions and their endless determination to be the best sports entertainment in the world. It incorporates core equities and symbols associated with the well-known NFL Buffalo Bills brand. The new logo—called the Charging Buffalo—features the iconic red stripe, horns, and goatee. Bold lines and a dynamic stance reinforce the logo representing the spirit of all Buffalo Bills players and fans: Headstrong, Enduring, Powerful and Determined.